Speed has always been a matter of precision, not just power. My career didn’t start in the lobbies of five-star resorts; it started on the asphalt. In the world of professional racing, milliseconds separate the forgotten from the legendary. You learn quickly that the most valuable asset in the world isn’t money—it’s access to the right systems.
When I transitioned from the track to advising ultra-high-net-worth individuals, I noticed a fascinating parallel. The wealthy were treating luxury the way amateurs treat racing—relying on brute force and overpaying for the privilege. Royal families, legacy principals, and professional athletes were spending millions on private aviation, off-market real estate, and exotic vehicles, simply because they didn’t know the exact architecture of how these industries operated behind closed doors.
That realization is why I built The Upgrade Society. It is not a standard concierge service, nor is it a course. It is a private institution designed for those who have already earned their place in the world, but absolutely refuse to overpay for it. Welcome to the inside track.
When I transitioned from the track to advising ultra-high-net-worth individuals, I noticed a fascinating parallel. The wealthy were treating luxury the way amateurs treat racing—relying on brute force and overpaying for the privilege. Royal families, legacy principals, and professional athletes were spending millions on private aviation, off-market real estate, and exotic vehicles, simply because they didn’t know the exact architecture of how these industries operated behind closed doors.
